Why Use Facebook For Marketing
Internet marketing is essential in today’s business world. With it, you will be able to reach out to more people, which means that you will be able to have a larger share of the market. Today, most people now uses different internet marketing tool in order to promote their products on the internet.
If you want to market your business or your products and services effectively, internet marketing is the answer. First of all, you don’t need to be an internet marketing expert in order to promote your products efficiently over the internet. What you just need is to know where to market it on the internet.
Try to think of a website that generates a lot of traffic and one that divides people according to their interests and hobbies. This way, you will be able to know where you should advertise your products and services and you will also be able to specifically target the people you want to sell your products to.
One website like this is a social networking website. Here, you will see that it will already have the traffic you need and most will contain the tools you need to efficiently advertise your products or services.
One such website is Facebook. Although a lot of people primarily use Facebook to socialize with their friends, you can also use this website as an effective internet marketing tool. It already has the numbers, where it already has more than 62 million active subscribers and is still growing.
When you join Facebook, you will see that you will be given your own profile page. Here, you will be able to tell people about yourself. Now, in order to advertise, try to start adding friends, preferably your own circle of friends or people that you already personally know. Once you build you own network of friends, it is now time for you to extend that network. Try joining groups that share your interest or groups that is interested in what you have to offer.
You can also try personalizing your profile page to make it unique which will attract people to view it. You might also want to post links to your website on your profile page or you can also syndicate your blog pages using RSS. These tools are already provided by Facebook, so you don’t really need to know about HTML programming or other complicated internet things.
Another reason why Facebook is a great place to market products and services is that Facebook encourages word of mouth advertising. If someone likes your profile page or the products or services you sold them, they may be able to recommend you to their network of friends and also their groups. This means that the people in Facebook will be the ones that will advertise for you.
These are the things that you need to remember about Facebook and just few of the many reason why you should try marketing your business here.
With Facebook, internet marketing is easier and a lot more fun. Remember these tips and you can be sure that you will be able to effectively market your business website as well as the products and services you are selling far more effectively than other forms of internet marketing.
Facebook has it all. It has traffic and the tools. All you need to do is use the tools provided in order for the traffic to come to you.
Marketing Might be Simpler With Good Tools
Internet advertising and marketing instruments are inseparable to online advertising and marketing business. Internet advertising and marketing is not going to flourish without these important tools. These instruments will deliver each online business proprietor to their target market or area of interest market and earn enormous profit from them. If on-line marketers could have a worthwhile use of one of the best advertising and marketing instruments, success in internet marketing may be experienced not only for a brief period but for a long period.
That is why, internet entrepreneurs should make investments their time utilizing and looking out the most effective instruments that fits their on-line enterprise that may carry them to profitable online advertising and marketing journey.There are lots of best marketing tools. I’ll share to you four of them which brought me to the success that I am enjoying at present. Just have focus and dedication in using these marketing instruments and absolutely you will stand out in your niche and enjoy huge margin in your profits.Article advertising and marketing is the commonest amongst all the very best advertising tools you may employ. It’s an efficient marketing instrument figuring out you can promote your individual area of interest along with your services whereas proving yourself as a master of your individual niche.
In your fixed honing and attracting your target market or area of interest market, you need to use article marketing to drive visitors in your site. Post your articles in the common article directories online or in your blogs. As you enhance the interest of your readers, they may click on your link back placed on the resource box that will drive them to your site. There are numerous advantages of article advertising like you can set up yourself as a master of your niche, environment friendly and straightforward. You possibly can solely enjoy the benefits of this device if you can create an article that is filled with wealthy contents and quality information.Video advertising is another software that you should use to entice your goal market. Not all of your niche market or prospects like to learn articles. Generally, some individuals haven’t any time to read. They need direct info and consider the picture of the products that you’re promoting.
Video advertising and marketing will help you cowl all these.
You may advertise your services and products directly. You’ll be able to post your movies in YouTube or any video sharing sites. Clearly point out the strengths and limitation of your products and provide them the explanation why they want your products to strengthen your marketing campaign. It can even be your approach to showcase your expertise which offers you the credibility in your niche.
Social media advertising is also one other software the place you may hone and attract tens of millions of prospects. Fb and Twitter have tons of followers each day. This can be your likelihood to market your products with the tens of millions of customers in these sites. Get your account at no cost in these websites and start befriending folks online. Along with your friendship, set up a worthwhile relationship that will assist you to drive site visitors in your site. Permit your pals and followers to unfold the news about your services and products to make it viral.Lastly, one other greatest device that you can use in your internet advertising is to build your list.
Entice your target market to choose-in your checklist and create a pool of prospects to help your products and services. Set up a communication along with your listing and send them worthwhile information that may promote your niche. With the dear content material you share with them, you’ll be able to increase their interest to purchase your merchandise and services.These 4 are the perfect marketing instruments that you should use in your web advertising and marketing campaigns. With the right amount of effort that you will exert, you will be able to reap good fruits that provides you with constant profits which you’ll be able to enjoy for an extended period.
Michael Karl, Magic Marketer,
Lenaustr.15
, 74343 Sachsenheim Marketing Tools
Door Hangers Are Effective Promotional Tools
Article by Chelsea Nicole
More than tools to convey your warning to people on the other side of your door, door hangers are also effective marketing tools. They are simple, easy to create, and the least expensive to produce from all the promotional media available in the market.
When you want to target a more local and regional prospect, door hangers are effective marketing collaterals to have. They are efficient in getting your marketing campaign directly to your target clients, and they can amply introduce your business with a more personal touch.
In order for your door hangers to reach your target clients, you need to personally come to their houses and hang your ads. You cannot do it by mail. Well, you can actually, but it defeats the purpose of having a more personal print ad that your target clients will surely appreciate the effort. And because you hang your message directly to their doors, many of your prospects will appreciate your being a local as well.
And it doesn’t have to have messages such as ‘Do Not Disturb’, ‘Warning: Genius At Work’, or even ‘Please Clean The Room’. The message in your promotional door hanger can vary from season to season, as well as from one special occasion to the next. There is a wide assortment of ready-made door hangers available online. You can have a Nativity door hanger, Valentine’s Day door hanger, one for Earth Day, Father’s Day, Mother’s Day, Grandparents’ Day, Veterans Day, Halloween, etc. And you can definitely have door hangers for every purpose under the sun – Lemonade Stand door hanger, door hanger coupons, special discount door hangers, door hanger to announce your new baby, a door hanger to introduce your business, and to attract a new client, as well as to maintain lifelong customers.
Moreover, you have more than a message to your door hanger. You can include your contact information, your list of products and services, as well as offer a quality representation of your brand and identity.
You can also attract new customers before your competition. Because you are already hanging from every door in the neighborhood, many people who just moved in can see your ad right away. This is especially favorable during the spring and summer months when people transfer from one house to the next.
The point: Door hanger printing are the least expensive to produce. Nevertheless, it can be one of your most effective marketing tools in your arsenal. So before your competition can use it, create your door hanger now. They are much more practical and affordable that your target clients would find it difficult to resist.
Posted in Marketing Promotional Tools | 
Door, Effective, Hangers, Promotional, Tools | 
Leave a commentUsing Promotions As a Marketing Tool
Promotional items are a common element for marketing used by corporations so their brand or logo helps to increase the positive image of their business. Promotional products can reach your clientele through a variety of mediums ranging from trade shows, trunk shows, in-house promotions or through their own website.
Trade shows and trunk shows are common arenas by which businesses give away samples of products plus general information. This increases the organization’s visibility to a wide variety of demographs. When promotional products are large or of high value, they can often attract the media, which increases again your chances of standing out from the crowd.
Companies often promote items in-store . This can occur at a retailer’s location or at the corporation site. Often, the business will offer coupons or rebates so the customer will see a savings and at the same time marketing the business or specific product. Almost any item can be promoted in-store. Food items, vehicles, home décor products are just a few that are among the most common.
The internet now plays a large role in promo products, with many companies having a website to use as a tool to get the information about their items out there. The internet can play a great role in promotions. There is a fantastic advantage in using your website because you can reach a large number people at once.
Specific marketing items can be used as well. Such inexpensive items as buttons, bumper stickers, pendants or bracelets can have a great impact on a consumer. Larger items can be used as prizes for draws for purchasers. Different categories of purchases can place the purchaser in a higher valued draw encouraging the consumer to spend more.
Both large and small businesses use promotional products. Companies just starting up will often use this type of promotion introduce themselves to customers. A pamphlet, flyer, or brochure is an inexpensive way to promote for a small company with a limited budget. Larger companies can get into full marketing campaigns with lots or expensive marketing products in order to reach the maximum number of people possible. A widely used promotion scenario is the ‘Buy One, Get One’ sale using a coupon that can be downloading from their website and then taken to a retailer to be redeemed. This promotion idea is a two-fold approach first getting the client to your website and then to the store. This can be very successful as you have introduced the client to your product twice.
Promotional items can be a powerful tool for any businesses, helping you to reach the maximum number of people in a short space of time with a small amount of cost. This is a viable marketing strategy whether you are a small or large businesses, new business or been around for a long time. People love a deal and whether they receive a gift product or are invited to enter a draw, they are more likely to remember your product, your name, your logo.
Understanding Integrated Marketing Communication
The main objective of marketing is to increase the sales of goods and services of a specific company. But doing so is not possible in one night. As a matter of fact, there are various tools linked to how the marketing people go about trying to fulfill their objective of implying to consumers that they must buy their product. One important tool that becomes handy here is integrated marketing communication which can be defined as a set of marketing instruments helping a company reveal its brand name in a unique way. In short, integrated marketing communication’s main goal is to promote a brand. One important thing to mention here is that the term in the marketing world is also called as marketing communication or marcom.
Integrated marketing communication usually has five instruments namely personal selling, advertising, direct marketing, sales promotion and public relations. We will discuss each of them in more details below.
There is no human on this planet who does not know about personal selling which usually includes a salesperson directly persuading a consumer to buy a product. Marketers often prefer this form of instrument for businesses that sell expensive products like car, house, apartment and even business to business products like heavy duty machines. There is usually a lot of problems associated with personal selling. One of them is paying the salesperson a wage for an indefinite period of time. Also it is usually the consumers who must be interested in meeting the saleperson. Otherwise, nothing is possible. Overall, personal selling is not only highly costly, but also time consuming, and because of this firms who use personal selling as one of their marketing communication instruments often do not spend much on the advertising.
Interestingly, advertising is a better option because it contains elements like creativity which can be used in any ways to promote a brand at a much lower cost. To be clear, advertising lets its maker use various significant symbols like persona, image and voice to make a brand stand out.
However, there are actually many kinds of advertisings and the sponsorer must pick the one that best relates to his product or service. For instance, if the objective of a sponsorer is to sell his items he must pick product advertising. But if he wishes to sell an idea of how his product is made then it is called nonproduct advertising. But if the sponsorer comes from governmental or nonprofit organization of a country then he cannot pick those. Instead he has to go with noncommercial advertising. One good example for this would be Red Cross or Unicef advertising. An advantage of creating noncommercial advertising is that it can be aired on television or radio at no cost at all. Another form of advertising that the sponsor can use is called awareness advertising. It is used when the company is completely new and people still have no idea that it exists. Therefore, we can simply say that awareness advertising wants to reveal to target consumers that a new brand has just been formed and that they must check out its products.
Next instrument is called sales promotion. This usually includes discount coupons, contests for consumers, rebates and so on. Sales promotion is taken as one of the most effective forms of marketing communication because it has the tendency to increase the sales of products and services faster than all other means.
Then comes the public relations which helps the company expand its relationship with consumers in a positive way. Under public relations there is a series of many other tools which are known as public relations activities. Some of those activities involve maintaining relationship with all those who work for the company, and this includes even the suppliers, government officials and press. The main advanatage of going for public relations is that it lets a company do pubilcity of its brand at a very low cost.
The last instrument is called collateral or direct marketing. If you have received a few classifieds or catalogs in your mailbox today then it means that the companies are trying to engage in direct marketing with you. The cost of such marketing tool can be either too or less expensive depending on the cost of materials. Either way, this instrument is taken as highly important by the companies because it helps them communicate with the consumers about what they sell in much details. Thus, they feel that through this method they are able to influence buying decisions of consumers in a much better way.
Marketing is a vast field. Yet for the marketers, the simple methods of integrated marketing communication form a vital source to communicate the importance of their brand with the consumers. That is why, people in marketing courses must understand how its instruments work in great details.
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Posted in Marketing Promotional Tools | Communication, Integrated, Marketing, Understanding | Leave a comment3 Main Reasons Why Article Is The Perfect Promotion Tool For Your Affiliate Business
Most new affiliates who started this business will always face the problem of driving consistent traffic to their website. The real fact is that many of them are already aware of the proven methods to start a profitable business but they are not willing to put in the work that is required. Article marketing is one of the methods that many people know and it is one of the best methods to promote your business. Here are the 3 main reasons why article is the perfect to promote your business.
The 1st reason is that you will be able to get targeted traffic back to your website. You will want to make sure that you put your article on the authority website so that the people in your market will be aware of your content. If you focus on providing quality content, the reader will want to get more information. This is the kind of visitors that you want to your website as they have already shown interest in getting more information from you. Do note that creating and submitting articles on a consistent basis is the key to getting consistent stream of targeted traffic.
The 2nd reason is that you will be able to brand your name and your business. It is true that you will be promoting other people’s product but you will want to let the visitors be aware that you are the person that recommend the product to him. When you write quality article on a consistent basis, people will be aware of you and they will perceive you to be an authority in that market. This is good for your branding as they will trust you as a reliable information provider and they will be more willing to look at the product that you are recommending. As you will be building your own list, you will want to brand your name so that the visitors will be aware of you.
The 3rd reason is that you will be able fully leverage the article that you have created to get more targeted traffic. Once you have the content, you can convert it into different format like pdf report, videos, podcasts and other formats which allow you to distribute your content more widely. There are many things that you can do with the content once you have created and you can make use of it to get more profits.
Here are the 3 main reasons why article is the perfect promotion tool for the affiliate marketing business. Article marketing is a proven method to promote your business and you will want to put in the work so that you can get the good results. Be consistent in taking action and you will see the profits coming in.
Posted in Marketing Promotional Tools | Affiliate, article, Business, Main, Perfect, Promotion, Reasons, Tool | Leave a commentSEO Blogs- The Most Cost Efficient Web Promotional Tool
Article by Articles Manager
Online business is being preferred over the traditional ones by the modern entrepreneurs due its easy & fast accessibility. Though preferred over the traditional ones, online business needs to be promoted. Through search engine optimization, your website which is a launch pad of your business & its products & services, is updated & optimized. Out of the many web promotion tools, blogs are a dynamic source of web promotion. They are online diaries in the form of website comprising of text, photographs etc. It is like any other web marketing tool like press release, newsletter etc. Apart from being search engine friendly, blogs are considered to be the cheapest marketing tool. They increase the search engine visibility of your website thus driving the traffic to your site. Blogs therefore play a vital role in search engine optimization.
1. Benefits of Blogs:
* It is simple to update & maintain a blog.
* They are a cost effective way to higher search engine ranking, sale of product & services.
* They serve the purpose of online newspaper for the readers.
* Keyword & back links rich content serve as a powerful search engine optimization tool.
* Blogs help in building online communities.
2. Techniques for optimizing the Blog:
* Off site techniques- It involves optimizing your website with factors outside the website. One such important factor is the inbound links. They not just improve the search engine ranking of your website but also generate quality traffic to your site. The back links which are related to the topic, include relevant keywords & are from top ranked sites are considered to be good quality links. These links could be generated to your website by writing quality content, by directory submission & by informing appropriate bloggers about your content.
* On site techniques- Are the modifications which you do within the blog to enhance the search engine ranking of your website. Techniques like keyword rich content emphasize on including targeted keywords in the content in a strategic way & at the same time avoiding keyword stuffing. Others include site design which should be simple, well coded and laid out to have higher search engine ranking. Moreover content duplication should be avoided & exclusivity should be maintained. Also regularly updating your website helps the search engine to send crawlers to index your site, that too at the earliest. An unique domain name & search engine submission of your site would increase the ranking of your site.
Posted in Marketing Promotional Tools | Blogs, Cost, Efficient, Most, Promotional, Tool | Leave a commentThe Basics of Web Marketing Promotion
and promotion can truly be categorized into three simple classes: market research, search engines like google, and e-zine advertising. Those interested within the web marketing field should first familiarize themselves with the very fundamentals of what makes this quick growing enterprise enterprise tick.
Determining how much money to put money into your overall web marketing campaign, and deciding the folks and places which to target the primary product, are defined as market research. This research is probably the most primary section of the internet advertising focus. Investing the correct sum of money to the correct groups is important in market research, and web advertising in general. Correct research will ultimately conclude the end result of your whole business campaign.
Search engines have been a popular type of advertising, each past and current, in the web advertising community. Engines like google are divided into 2 sections: search engines like google and yahoo and directories, and pay per click engines. Whereas essentially the most favored and efficient type of web advertising and marketing promotion, this category can also be probably the most expensive. Wonderful search engine advertising and marketing and placement can fairly time consuming as nicely, and it is best if submission is left to an experienced professional.
One other extremely effective, yet inexpensive form of web advertising promotion is e-zine advertising. Using the data gathered out of your market analysis, try to be nicely aware of what your target audience desires. Find out what sorts of online publication or newsletters your web marketing targets are occupied with, and buy advertising from these sources. Adverts typically are available in three fundamental varieties: solo advertisements, high-line advertisements, and categorised ads. Solo adverts are the perfect ads as a result of they’re sent to your entire publication list. These adverts are also helpful for internet marketing promotion as a result of they include only your ad. Nevertheless, solo ads are probably the most expensive. While categorized ads may be a low-cost various, they will not be much help in your plight for web advertising and marketing success. These tiny ads are positioned on the end of the publication, and are usually neglected by the vast majority of readers.
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Cause-Related Marketing (Crm)
Introduction
Early of 1980’s, there were increasing awareness and concern among public regarding environment and social issues. Due to this, many companies took this advantage especially two kinds of company. For Profit organization and Non Profit organization was organization took this advantages. This kind of corporation started to affiliate their product with popular causes such as ecological and social. This marketing strategy called as cause related marketing. Cause related marketing was perceived as strategic marketing tools which increased and improved consumer perception towards their product and also brand image. For both organization (FPO & NPO), cause related marketing improve employee morale. In the other hand, it is also help strengthen their brand image enhance business credibility, increase reputation and most important benefits was financial resources for both For Profit Organization and Non Profit Organization. Other than that, cause related marketing also focused in how it helps consumers to switch off to this cause related marketing product. Whether it effects their brand loyalty or not? There were two variables in this analysis. They are independent variables and dependent variables. Independent variable in is cause related marketing meanwhile dependent variables is purchase intention of consumers and perception of the consumers towards cause related marketing. As a conclusion, both of variables are giving effect with each other, If the were changes in dependent variables so it also will effect independent variables. If cause related marketing does not fulfill consumers need so it will influence purchase intention of consumers and also brand image for that product.
Define of cause-related marketing
Foundation Centre (2009) note Cause-related marketing (CRM) is defined as the public association of a for-profit company with a nonprofit organization, intended to promote the company’s product or service and to raise money for the nonprofit. CRM is generally considered to be distinct from corporate philanthropy because the corporate dollars involved in CRM are not outright gifts to a nonprofit organization, hence not tax-deductible. Cause-related marketing is a powerful marketing tool that business and nonprofit organizations are increasingly leveraging. Cause-related marketing started in the early 1980’s.
Literature Review
Recently, in studies of Farache, Perks, Wanderley, and Filho (2008) report that consumers have better perception to organisation that involve in charities activities and good cause as well. Consumers not only have better perception to non-profit organisation but also have better perception to the profit-organisation.
Previous research findings into the same field had been inconsistent, Wood (n.d.) suggest that consumers may have better perception to the good cause that involve but over time, but they are a lot of issue that showing profit-organisation always concern about profit though the CRM activities, it will be risk for both profit and non-profit organization that consumer might have negative perception. The effect will affect both profit organisation and also the non-profit organisation images. This will effect the reputation of the organisation that involved.
However, Farache, Perks, Wanderley, and Filho (2008) had mention that although consumers are understand that firm’s will get certain benefit in the cause-related marketing program, but they agree that the cooperation between profit and non-profit organisations have contribute to society.
Farache, Perks, Wanderley, and Filho (2008) draws our attention by the result, showing that consumer agree that working with corporations, the Non-Profit Organisation will have received to financial assistance, and also helping Non-Profit Organisation to have better publicity and awareness for the charity and good cause. Besides that, they also agree that non-profit organisation also will receive technology for profit organisation such as website.
In another study, Westberg (2004) found that the Cause Related Marketing have ability to create a good or better perception or positive attitude for brand which also can be create through sale promotion. Both have the similar effects.
Besides that, surveys such as that conducted by Westberg (2004) point out that when consumers’ are allowing to give their perception on Cause-Related Marketing program compare sporting sponsorship and sale promotion, the result show that consumer have less interest with the sponsorship and sale promotion, but consumers’ have better or positive in their attitude to cause-related marketing compare to organisation only involve in sponsorship and sale promotion.
In 2000, Barone, Miyazaki, and Taylor published a paper in which they described companies that involve in cause-related marketing with appropriate reason are accepted by consumer and consumer perceived that it will contribute to strengthen their brand. Otherwise consumers may have wrong perception toward the profit-organisation only involve for the increase sale and increase their profit.
Bloom, Hoeffler, Keller, and Meza (2006) discover that societal marketing may give a brand to win their customer heart and mind. We find that putting affinity of high-fit social (a designated driver program), low-fit social (help children to read), high-fit commercial (car raring team), and low-fit commercial (a network Sunday night movie) of marketing activities together to getting perception of consumer, the mean for high-fit social is 0.1 and low-fit social is 0.15. But for the commercial affinity marketing option is negative result for high-fit commercial -0.025 and the low-fit commercial affinity is -0.1 in mean. This show that consumer have better perception toward cause-related program (with positive mean) in a brand compare to other which does not (with negative mean).
Nevertheless Westberg (2004) conclude that cause-related marketing did not show the significant effects on purchase intention. Which mean cause related marketing does not show that consumer will have same perception and make a continue purchasing intention in their purchasing behaviour.
In another study Abbo (n.d.) prove that co-branding partnership between For-Profit Organisation and Non-Profit Organisations can influence for-profit organisation brand structure and consumer attitudes in their buying process.
Abbo (n.d.) continually mention that the finding suggests the cause co-branding programs are more suits to female compare to male. Female are more concern in what the brand does to society compare to male. Abbo said that the result are showing male are less concern or aware about the cause that a brand involve.
However, there is an inconsistency with this argument, Westberg (2004) report that the study have consider gender and personal values need to be involve in consideration and study about the effect, but finding show gender and personal values will not influenced the respond to cause related marketing that had been test. Westberg (2004) also said that gender will have the same effect on the cause related marking activities.
In anther study Farache, Perks, Wanderley, and Filho (2008) explain that consumer had higher concern to cause related to children, second is health research, and third is related to third world in the among of causes related to animals right, children, elderly, health research, human rights, poverty, and third world. They also said that consumer have more better perception toward profit organisation if the company have show the percentage of donation of sales given to non-profit organisations and the partnership between both profit organisation and non-profit organisation should in long term relationship but not short term relationship.
Perhaps, Farache, Perks, Wanderley, and Filho (2008) claim there are some negative perception from consumer, and suggest that non-profit organisation should more care full to in partner with profit-organisation. Non-profit organisation should make some research before agree to partner with the profit-organisation to gain some financial assistance.
Last, Dean (2003) concluded that CRM can help company to increase its image but it will also injure back the company images. The result also note that irresponsible firms had increase to pursuing increase their type of donation and the result show a conditional donation did not injured firm images. It show consumer are generally have better perception to Cause-Related Marking activities.
Conclusion
When cause marketing was launched over initially, it was viewed as a raw and new idea.
Over the last decade, Cause Related Marketing (CRM) has played an increasingly vital role in the marketers and fundraisers toolkit. Whether the focus is the provision of school equipment, the relief of poverty, public health or international aid, the links between commercial brands and good causes continue to grow stronger. Cause Related Marketing is not philanthropy as it is based on a recognition by businesses that link with charities or good causes can be mutually beneficial. It is a way of addressing current social issues by providing resources and funding, while addressing business marketing objectives. Today, cause marketing is a global phenomenon that has developed into the new way for businesses and nonprofit causes to joint venture to achieve mutual benefits. Cause-marketing partners a nonprofit cause’s brand and assets with the power of a corporation’s brand, marketing, and people to achieve social and shareholder value while communicating values.
Cause marketing has come a long way from its early days, as it has become increasingly advanced, and now includes everything from one-off cause sale promotional activities to wider, longer term marketing relationships to companies that make long-term commitments to causes that eventually become part of their corporate identity, culture, and corporate social responsibility. Today, cause marketing can include product sales, promotions, and program-driven partnerships between companies and nonprofit causes.
Nonprofit organizations have responded by proactively seeking cause partnerships and recognizing the value of these corporate marketing relationships and the benefits beyond traditional philanthropic contributions. If its done right, cause marketing can help achieve company’s mission, generate additional revenue, extend reach, get out important messages, change behaviors, and enhance awareness of a nonprofit actions and the cause.
Cause marketing is increasing traditional corporate philanthropic support and becoming the new way corporations and nonprofits organizations are working together. Different from philanthropy or sponsorship, cause marketing combines the two—the community benefit associated with philanthropy and the business value tied to sponsorship—self-interest combined with un-selfish ambitions.
Cause marketing’s time has come for many companies to continue to find more money and resources in their budgets for cause marketing. This segment of corporate giving and corporate social responsibility is a growing phenomenon and an important new marketing and corporate citizenship tool to create profitability and a new fundraising and marketing tool for nonprofits to generate revenue as well as achieving critical mission or goals.
Reference
Abbo, M.H. (n.d.). Brand Associations, Consumers’ Attitudes and Cause-Related Marketing: An
Exploratory Study. Retrieved August 20, 2009, from http://www.esc-pau.com
/documents/recherche_7_1.pdf
Barone, M.J., Miyazaki, A.D., & Taylor, K.A. (2000). The Influence of Cause-Related Marketing
on Consumer Choice: Does One Good Turn Deserve Another? Retrieved August 20,
2009, from http://www.springerlink.com/content/h3737830026rj541/fulltext.pdf
Bloom, P.N., Hoeffler, S., Keller, K.L., & Meza C.E.B. (2006). How Social-Cause Marketing
Affects Consumer Perceptions. Retrieved August 20, 2009,http://elab.vanderbilt.edu/research/papers/How Social-Cause Marketing Affects Consumer Perceptions [Bloom, Hoeffler, Keller, Meza].pdf
Dean, D.H. (2003). Consumer perception of corporate donation effects of company reputation
for social responsibility and types of donation. Retrieved September 23, 2009, from
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Farache, F., Perks, K.J., Wanderley, L.S.O., & Filho, J.M.D.S. (2008). Cause Related Marketing:
Consumers’ Perception and Benefits for Profit and Non-Profits Organisations. Retrieved August 24, 2009, from http://redalyc.uaemex.mx/redalyc/pdf/841/84150303.pdf
Foundation Centre (2009). What is Cause-related Marketing. Retrieved September 30, 2009, From http://www.foundationcenter.org/getstarted/faqs/html/cause_marketing.htmlWestberg, K.J. (2004). The Impact of Cause-Related Marketing on Consumer Attitude to the
Brand and Purchase Intention: A comparison with Sponsorship and Sales Promotion. Retrieved August 20, 2009, from http://www4.gu.edu.au:8080/adt-
root/uploads/approved/adt-QGU20050211.124210/public/02Whole.pdf
Wood, G. (n.d.). Cause Related Marketing: Caveat Emptor? Retrieved September 27, 2009,
from http://smib.vuw.ac.nz:8081/www/ANZMAC1998/Cd_rom/Wood79.pdf