How To Use Squidoo To Promote Yourself As A Writer
Squidoo is a website founded by Seth Godin (a marketing expert, author and blogger) and is a website designed for any of it’s members (“lensmasters”) to create a page (known as a “lens”) to promote, advise or inform other people on the internet. You can sign up for an account *here*.
I spend a lot of time on Squidoo, am an avid “Squidooer” and thoroughly enjoy my time on there. It is quite possible to make a very nice income from it and is also very good as a promotional tool.
This article will give you some basic tips on how to use Squidoo to promote yourself as a writer; although you must remember to mix Squidoo with other promotional tools to increase your visibilty in what is a fiercely competitive field.
1. You must sign up and make a lens. (Do that *here* .) You make a lens using building blocks called modules. A lens can be about anything you want, as personal or impersonal as you want and as long or short as you want. A good lens is thought to be “unique, useful and updated”.
2. Make more than one lens! Why stop at one? The more lenses you have, the better for you because if you make ten or twenty or fifty (or more) you can link them together and make an entire network of your interests. People are then more inclined to read your lens and visit another one if they like it rather than just hitting upon your one lens and leaving as quickly as they arrived.
3. SquidU is the Squidoo forum. It is a great place to listen to advice, learn new tricks, ask for help, share ideas and successes and you can build up a profile of yourself as you interact with other users. If you create a good image in the forum, it’s highly likely that the impression you leave there will follow you around the internet.
4. Read other lenses and comment on them. Squidoo is a pool of information and by reading other lenses you can learn incredible amounts. Commenting and rating these lenses is considered the norm and it is usually reciprocated. This then drives more visitors to your lenses and promotes you and your talents. However, be aware that rating swaps or using traffic exchanges are highly frowned upon and can result in lens or account deletion.
5. Stick around! There are many people who use Squidoo, make a couple of lenses and then hope it is enough. It isn’t and it probably never will be. A Squidoo lens is something that must be maintained and nurtured until it is ready to bring out the best in you. It must then be maintained a little more to keep it at that level. Squidoo isn’t about publicity stunts; it’s about sustainability and the one thing about most of the top 100 lenses is that they have been there a while. They are stable, receive a lot of traffic, sometimes make sales but most of all are “unique, useful and updated”.
6. My final recommendation would be to set up a lens as a portfolio of yourself. Showcase your talents, link to your masterpieces and give a glowing report of who you are. You can even use it as a landing page to any potential employees or create it to supplement your resumé.
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Marketing Actions – Creating Use Of Promoting Tools
Promoting tools are solely the primary step in making a marketing strategy a success. Having the tools alone is not going to increase your traffic, your business or your conversion ratios. How you utilize these tools is an important part of implementing a promoting strategy and having that strategy ultimately successful for your business.
Promoting That Works
Having every selling tool available available when it comes to promoting your business goes to make 2 problems. The primary is that you’re going to end up spread too skinny when it comes time to figure on implementing your tools. The second is that there are visiting be a variety of tools, that don’t seem to be effective for your business that you are visiting be attempting to use and that are going to show no results despite the time, money and effort you may be putting in place to selling via these methods.
The Importance of a Promoting Plan
A selling arrange is essential to making sure that a business not only has the right tools however the action arrange necessary to ensure that those tools work to bring in the simplest doable amount of business the sort of business that increases conversion ratios and will increase profits. Many 1st time business owners whether or not they are experienced in the sphere of their business or not might not be aware of how vital a marketing plan is or how to set one up.
The marketing tools that everyone hears concerning like video promoting, email selling, SMS or text message selling are solely tools it is the actions taken with those tools that ultimately markets a business successfully.
Fixing A Marketing Arrange
Many parts are necessary in order to line up a promoting plan successfully. The first is data. You wish to own knowledge on your market, your competition and your industry. This knowledge should provide you with a number of things. It ought to give you with information of your customers, as well as what appeals to them, information of your competitors, what they are doing and what works for them, and data of your product and services.
Knowing your market and what appeals to them is going to provide you with the premise of your selling plan. You want to cater to these elements. The competition can provide you with a selection of data on what seems to be operating in the approach of promoting and presentation. You wish to seek out out what works and then provide something unique to attract attention and set you except for everyone else.
Setting up a promoting arrange does not just involve analysis and determining the varieties of tools that are visiting be most helpful when it involves selling your business, it is conjointly about creating a good use of these tools. Creating effective use of the selling tools for your business is an essential half of a successful marketing plan. Taking the time learn the various ways that these tools will be used is a vital half of guaranteeing that your selling arrange may be a success.
Creating an Promoting Action Set up
A promoting arrange has many parts the primary half is that the strategy and goals. The second part is that the tools necessary to accomplish these methods and goals and the third part is that the action set up that puts these tools into action. Several people forget this third facet or they are doing not place enough importance on it.
In order to plug a business properly, it’s essential to pay time on your promoting and fully utilize the tools at your disposal. There is no such issue as a marketing tool that may be set and left on its own to work. Every marketing tool requires a group of actions that must be seen too on a regular basis. It might be weekly, daily, and even monthly but some action should be taken in order to make sure that marketing strategies and tools bring the greatest profit to your business and profit to you.
Additionally to maintenance actions when it involves your selling tools, it’s conjointly vital to upgrade and modification your marketing. If you are using videos as half of your selling tool set then it’s vital to create sure those videos are kept contemporary and changed frequently so as to encourage customers or clients to view them.
Email marketing should be constantly updated, ought to include personal data to engage the customers. This needs research and needs maintenance, in other words it requires action. Sending the same email repeatedly goes to leave your customers deleting instead of reading your messages. The same goes with any different type of message such as SMS.
Promotional offers and discounts conjointly have to be updated. This requires active participation something several net business house owners and starting marketers forget. In order to ensure that your promoting tools work for you devote a sure quantity of your time per day, week or month, relying on your marketing techniques to working together with your promoting tools.
Constant analysis into which videos, offers, and messages get the most interest and incorporate those parts into future messages marketing isn’t simply a group and forget possibility when it comes to creating a successful promoting plan. Promoting methods and plans are additional than just having goals and finding promoting tools. It is about taking the time and putting in the hassle to form your business success. Businesses do not build themselves and while some businesses may seem easy, they solely appear that way as a result of of the work and effort, the actions that the staff and owners of the business take.
For tiny businesses taking action and creating the foremost out of your selling tools is one thing which will make the difference between success and failure. It is even additional vital for businesses that are simply beginning out or throughout times of economic hardship that actions lead the method in promoting and that marketing tools are effectively used.
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Leave a commentUse Business Promotional Tools to promote your brand successfully
Article by Diane Mcguire
Marketing promotional tools are the best means to advertise your brand in a cost-effective way. Brand promotion is all about advertising and marketing your brand to the right target group in a right way. You can opt for promoting your brand name through costlier mediums like TV and Print. However, if you use marketing promotional products to spread your brand name, it will help you save on your budget. Marketing promotional products are available in a great variety and you can choose the one based on your need and budget.
Promotional pens, mugs, caps, t-shirts, notepads, drink ware are some of the standard marketing promotional tools used by companies. These items get customized with a logo and company information and get distributed at varied events and tradeshows to increase the brand visibility of the respective company. You can choose some unique products to get your brand noticed and remembered for a longer period of time. Especially, if you want your business partners and prospective clients to remember your brand then go for useful business promotional products like USB Flash drives, flashlights, measure tapes, multi-tool kits etc. These products are modern-day items that add a touch of style and elegance to the office desk.
A promotional business product is certainly useful; however, before you place your order, study your clients and their respective corporate environments. Visit their websites or offices to get a fair idea about the work-culture they follow. Go through their corporate policies, work processes, rules and regulations to learn more about their overall ‘way of working’. This learning will help you decide what kinds of products you can give out to them as a token of appreciation. Also, plan to give out some useful and handy products at the corporate events or business meetings. Focus on corporate tradeshows that offer great opportunities for brand endorsement.
You can also go for marketing promotional products from the food category like chocolates, mint candies, almond cookies and other such delicacies wrapped in attractive foils. Freshly wrapped, delicious food gifts are some of the best corporate gifts to consider. They help you develop a personal connection with your business partners and clients. Make sure you customize these gifts with your company logo and information imprinted on them. Thus, with some useful, classy and well- customized business promotional products, you can strengthen your corporate relationship and promote your brand successfully.
Posted in Marketing Promotional Tools | brand, Business, promote, Promotional, successfully, Tools | Leave a commentVideo as a Promotional Tool
With competition fierce on the internet, small online businesses need to step it up in order not to be left behind in the rat race. We often have to come up with more creative ways to promote our products. We have to be able to get the attention of consumers and keep them interested in our products and the services that we offer.
The use of video has been proven to engage consumers. As compared to simple text or graphics, video are more dynamic. A well directed online video is more entertaining and is proven to get more response from the viewer.
I can attest of how having an online video added in your sales page increases traffic to a site. I have to say that every online business owner should consider using video as a marketing tool. An online video is exactly like a TV commercial, only cheaper. You are given the opportunity to capture the attention of the viewer within the first few seconds. Once you have their attention, you get to pitch your products, convince the viewer why they need it and by the end of your video, you have a sale. It can be as simple as that. With a video, it is easier and faster to get a message across.
Here are a number of reasons why you should consider using online video on your website:
1. A good number of people learn best visually and verbally.
2. The fun factor
3. You get instant feedback
4. It is cost effective
5. It allows you to show your expertise
6. A video is easy to make
7. You can post video any where online. (e.g. Social Network sites)
8. Build rapport with your viewers
A well made video can be inexpensive. You can even do it at home. With a camera and a good script you will be able to create an online video for your webpage. With online video, you are able to build a personal relationship with your viewer. Since the viewer sees an actual person pitch the product, it immediately creates like-ability. People can immediately relate to you or respond to the product. It also makes the message clear and believable. A boring sales page can be converted to a more entertaining sales pitch with the use of a high quality video.
It is no question that online traffic drives a business. It is how you convert traffic leads into sales that will help you generate profit. With the use of online video, you can pitch your product through different social networks and direct traffic to your site. You can instantly see the number of people who respond to video with the number of views made by users.
It has to be said however that in order to get positive results, your video needs to be well-made. You have to engage your viewer within a minute before they lose interest and turn off your video. A video at least has to have the following components for it to be successful:
1. Good lighting
2. A decent set or background
3. Clear sound
4. Well-written script
5. Entertaining
You want your video to get a reaction. When people to start to comment, more people get intrigued and are compelled to check your website and the products you have to offer. Video afford you the opportunity to grow your business. It is a great media to get prospects to like, follow, trust and then buy your products.
The reach of the internet is amazing. As a business owner, we have to recognize its power and use it to our advantage to promote and expand our business.
There’s no doubt that video is an effective marketing tool and a testament to this is the increasing number of customers I have because of my videos, so I will be continuing to increase the use of online videos to promote my own business.