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Chimes Aviation Academy- best Pilot Training Institute in India

aviation marketing

 

Today, several travelers are planning their trip to India to experience the beautiful natural landscape of this exotic land.  The Indian land is easily accessible through land, water and sea. Due to low air fares, most people are travelling to India by Air. This given boost to the Aviation Industry. In the present scenario, Air Travel has become a preferred mode of transport for common Indians, unlike earlier times when this affluent mode of transport was reserved for the high class.

The Aviation Industry of India has grown by leaps and bounds. Over the past years, the industry of aviation has witnessed a constant pace of growth as compared to other industries of the world. Due to the open sky policy of the government, many of the overseas players are entering into the Indian Aviation Market. From then, it has only been growing in terms of players and the number of aircrafts. At present, private airlines account for around 75% portion of the domestic aviation market. With the low cost fares and several private airlines coming up, the aviation industry is booming at much faster pace. The fast pace growth of the industry has increased the demand for aviation officers.

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There are many that offer educational and practical training to young budding pilots. These institutes provide comprehensive Pilot training thus producing professional pilots who aspire to mark their presence in the industry of Aviation. The professional coaching of is made possible by teams of experienced expert faculties who acquire intensive knowledge in Aviation Training. The institutes also offer a spectrum of courses that provide a platform for the growth and extensive learning in the field of aviation. The exclusive infrastructure of the offer high technology of latest airplanes and Aviation Equipments that are being used in the industry currently. Thereby providing a preview of the experience that the students will come across in future.

The increase in inbound and outbound Air Travel and introduction of latest aviation technology, has contributed to the consequent growth of the Aviation industry in India. The professional coaching at offer a promising opportunity for young students who wish to build their dream career in aviation.

 

Document Scanning from Iron Mountain

Many people are now looking for best strategies that they can do for business. Many of us are now aware about the importance of using computers and how this can benefit doing business. If you are searching for easy way to manage your company’s files and documents, you have the reason to make documents digitally scanned and it is providing you an easy way to manage it. Organizing your files can be hassle free and you have the freedom to deal with proper organization of your documents. When it comes to the company that can support you all out for your document scanning desire, in order to make a change on your business, it is best to learn about document scanning from Iron Mountain.

It is said that Iron Mountain helps organizations reduce the inefficiencies, risks and costs associated with managing their physical and digital information. You can find your physical documents scanned so you can use it in an easy way using computers. It is not easy to maintain and Iron Mountain is providing you solutions if possible problem occurred when all your files are already digitally scanned.

There are many companies that are providing the same services like what Iron Mountain can give but you can find Iron Mountain as one of the best. You can manage your business well with the help of their services in less time.

How to Build Your Business With Referrals

referral systems

Article by Lee Percival

Customer satisfaction is at the top of the list of priorities for businesses as they strive to be the best they can be in order to not only excel in business to make money but also in generating repeat sales and referrals. Referrals are a good source of additional business because your clients are your best advertising source. But, the converse can also be true in that if your customers have a bad experience, they will tell others about that as well.

That is why you should consider adding an 800 number and PBX system to your business. You need a structure with which you can serve your customers without adding staff and overhead that can keep spiraling higher and higher. Here is what an 800 number and PBX system can do for you.

Satisfied and happy. The quality of your product will help keep your customers satisfied. The quality of your phone system will keep them happy as they are easy to contact you and get the support and information that they require. A PBX system will allow your callers to route their own calls and find the departments or people that they need in order to have their questions answered. The 800 number provides a toll-free number that gives customers and prospects the ‘green light’ to call anytime that they require assistance.

Referring customers. Frequent customers cultivate good referrals. Boasting between business persons helps grease the wheels of the referral business. An 800 number and PBX system gives businesses an edge over their competition and talking about that edge makes other businesses want to implement one of these systems, too.

An 800 number and PBX system allows your business to become organized. It helps you prioritize your daily activities like taking and returning phone calls. If you use your PBX system properly, you will have the time to get the important tasks completed, and then allocate time for making and returning phone calls.

These systems also allow others that you work with to take advantage of the features of the system which helps them remain connected to the customers as well. If you have business colleagues or contractors that you work with, you can give them a place in your PBX system so that they can be contacted by clients in the same manner as are you.

It used to be that 800 numbers and PBX systems were too expensive for small businesses to be able to afford. That perception still exists even though they are now more affordable than ever. This makes the exact opposite true, in that your business can no longer afford to be without one. Your competition probably already has one and your clients expect to hear one when they call.

It is time to take your business to the next level and provide the top notch service and support which generates referrals. Looking over the options for growing your business, an 800 number and PBX system should rank high on your list of priorities for this reason alone. You will thank your lucky stars that you implemented one.

Modern Advertising Tools And Display System

marketing promotional tools

Now days people got bored by listening same thing or seen promotion activities which are being executed by several companies to sell their products and services. Every day the competition is growing and hence need to maintain the ratio of demand and supply. Especially in advertising, creativeness is the must that need to be focused before any promotional campaign or execution of any promotional activities. Those days are gone when advertisement on television or newspaper was affordable and it was the only medium of business promotion. Now in this modern era , there are lots of new platforms has been invented and according to that there is also an invention of new promotion tools and displays to make those platforms more effective. As I have said before, you have to represent the same thing differently with use new creative ideas and display solutions. Here I want to explain about the modern display solution which can make your advertising campaign more effective and creative.

Promotion of your brand or business needs to be more innovative and enthusiastic. Displays like banner stands and pop up displays comes in picture when there is a matter of outdoor advertising and promotion when your campaign goal is to target as many people as possible. Even in outdoor advertising, there are so many ways to get attention of people who pass by your ads. Let’s discuss about the some displays that will help you in getting quick focus on your brand in street or outdoor advertising campaign. According to that there are different tools for indoor and outdoor application or event.

Eco Friendly banner stands and display Solutions

As we all know banner stands are the most common promotion tools which you may have seen in the market or at various promotional activities. Before that these banner stands were being made with aluminum but now you can have it with eco friendly material in its base. It is a good choice to show some environment awareness and to save pollution as well. They are made up with bamboo material which is natural source. It is new invention in family of display solution which can be used for indoor or outdoor promotion. With aspect of creativity, it gains higher attenuation than regular Banner Stands made up with any metal because of its look and eye catching wood color. So this way eco friendly banner stands made up with bamboo can be very effective in same business or brand introduction and presentation. Along with the banner stands there are other displays like literature racks, roll up display, standing banner can also be made up with same bamboo material.

Mini pop up displays and table top displays

Portability and installation time are always been considered when choosing display for outdoor campaign or promotion. The displays are more in demand which can be assembled and set up in few seconds than the displays which require more time and efforts for installation. Especially when travelling, where there is a requirement of visiting different places for promotion of your business. The same way there is also demand of mini display solutions which can make same impact as big one and also do not occupy more space for its storage and transportation. With new back structure in Pop up Displays its installation and setup has become easier ever. It can be popped up and popped in just few seconds with back panel structure which are joined by each other with hook or magnetic pole. It does not require mush space for its storage because of its back architect and can be fit in carry bag which serves as a display counter or podium after installation. The same way there are mini displays which are small in size but delivers same impact as big one. So there are the groups of latest display solutions which can fulfill all the modern requirement of new technical era.

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Customer Services Courses Explained

customer services

Customer service courses can make your personnel into leaders of the industry. Customer service is the mark of how well a company values its customers. Poor customer service will translate into lost customers and poor sales figures. On the other hand, good customer service translates into happy customers and growing sales figures. By putting your customer service representatives through training, you will show your customers just how much your value their ongoing patronage.

Who benefit from customer services courses? There is a variety of courses available depending on what part your staff member plays. If their main contact with customers is through the phone or by email, there are specific courses in how to make a good first impression and how to communicate properly in both venues. If your staff member greets people at the front desk or reception area, then they take a course that teaches them how to understand their customers and how to meet their expectations from the time the customer walks through the door. There are similar courses for working with e-business, international trade, and people with disabilities.

What will your staff learn in customer service courses? In general, your staff will learn how to understand the client and their perspective. They will learn how to anticipate your customers needs and how to meet them within your company guidelines. They learn how to handle difficult situations with assertiveness that still balance customer service needs. These courses also help your staff improve their sales skills. They learn how to match customer needs with products and services that your company offers. The instructors help your staff members become customer service professionals that will how your customers how much they mean to your company.

How can your company benefit from customer service courses? Besides developing your customer service representatives, there are other benefits. These courses also help develop teamwork within your customer service team. This helps with morale and focus within the company. Motivated customer service representatives become empowered. They may start suggesting changes that will make your company a leader amongst your competition. Your customers get a good impression from the first time they encounter your company. This will help develop and keep their business. Happy customers are also more likely to recommend your products and services to their family, friends, and neighbours. All of this will help your business grow and thrive. All of this is why you need to invest in training for your customer service representatives.

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Marketing Promotional Items: How To Get Better Results

marketing promotional tools

Promotional Items are things that are used in marketing and in most cases, communication programs as well. These are giveaways of an organization printed with its name, logo, slogan or anything that will identify the promotional merchandise with the organization. These are used to advertise the organization, its corporate image, event or brand.

Marketing promotional items follow the usual route of marketing. However the difference lies in the target market. For a promotional merchandise distributor, its clients are usually businesses, which make use of promotional merchandise to promote their companies.

Marketing promotional items results should be evaluated regularly to find out if marketing efforts are effective. One way of finding this out is to check the sales or revenues if they are increasing. One should check also if new leads have been produced. Also, if there is an increase in the number of appointments or the targeted billable hours has been attained.

One way of finding out if marketing promotional items bring in the desired results is to ask the clients themselves. A question about how they learned about the promotional items company is a good way to gain valuable insights on how clients choose their suppliers.

Marketing promotional items should produce direct feedback. Client responses can be improved by making use of the right media (which can be done by choosing the right item), using strong headlines (such as catchphrases), adding a clear call-to-action, and including multiple contact details (such as phone numbers and email addresses).

Another way to find out if marketing promotional items is effective is to analyze if new opportunities have been generated from networking activities; after all, organizations stand to benefit from word-of-mouth advertising.

Promo items should be customer-centered. They must be something that the prospective customer will use and reuse. Careful market research must be able to identify which of the numerous promo products are appropriate for the company’s clientele. Any marketing strategy will only fail, if it doesn’t have the customer in mind.

In almost anything, less is more. Simplicity is elegance. Chaotic, messy and untidy promotional items will project a company lacking in professionalism. Thus even in promo products, choices must exude simplicity.

Promotional items must be cost-effective. They need not be big and expensive. Most of the time, small yet quality items are more effective marketing tools for the business because they are lightweight and easy to use.

The marketing activities should make it easier for the company to sell its products and services by attracting the right prospects. Potential concerns should be anticipated. Marketing materials should be easy to use and understand. Focus should be on the client and the difference of the promotional items company from its competitors. Since promotional items are likely to spark interest, this should be translated to sales or revenues. If the marketing activity is effective then chances are prospective customers will inquire about the products or services and these inquiries should be turned into sales.

The bottom line is that these marketing activities should be translated into a better return on investment to justify the marketing expense. The use of promotional items can be a great and cost-effective way to market the company’s products and services, and its image.

Enhance Your Business Communication Skills

business communication

Article by Paul Kopp

(Say What You Mean and Get What You Want!)

Great business communication skills requires learning to say exactly what you mean and saying it in a way to get a desired outcome that is beneficial for both the business contact and your home based business. Many times we send cross signals in our communications because we ourselves are not completely sure how to convey our thoughts properly. We know what we want to say but are unable to get the correct wording in order to get the your point across.

Enhancing our business communication skills has numerous advantages in all aspects of our home based business from negotiations to routine business conversations. Your bottom line will increase more by getting the desired outcome that you want. Whether it is better pricing from a manufacturer or handling a disgruntled customer you will notice that the results will be more favorable for your home based business.

Tips for Effective Communication:

*Have a Main Objective

*Be Prepared for Objections

*Consider the Benefits for All Parties

*Emphasize the other Party’s Benefits

*Keep if Friendly

*Be Prepared to Walk Away

Know Your Main Objective

What is the ultimate result you would like to achieve from the conversation, negotiation or advertising? What I have found to be very helpful is to get as many facts as possible. Information gathering is essential for creating your main objective as well as gaining better business communication skills. Once you have the main objective in mind, create a mental picture of it or write it down so that you can stay focused.

If you have a disgruntled customer, find out exactly what the problem is. Keep asking questions until you know for sure that you completely understand the situation. Then you can figure out what solutions would work best for the customer and for your home based business.

When you know what your objective is for all situations you will have a clear direction to follow in order to achieve your ultimate goal. The goal may be to create a satisfied customer expectations of repeat sales, negotiating a lower product price with a manufacturer, or creating an advertising campaign. As you can see effective business communication skills will increase your home based business bottom line.

Prepare for ObjectionsWhether it is customer service or negotiating with a manufacturer etc., you will need to expect objections. When you are prepared for them even if they never arise, it will open your mind to all the aspects of the situation and will give you a clearer perspective. When you can see all the sides of a situation, you will make wiser decisions and be able to point out the advantages for the other party.

What are the Benefits for All Parties?

Knowing what the benefits are for all parties concerned will help you explain them more effectively. In advertising you would list the benefits of your product or service in the advertisement. In customer service you would list the benefits of the solution to your customer, bearing in mind what would be the best outcome for both parties.

Emphasize the Benefits

Armed with a list of benefits, you will be able to explain the best benefits and advantages for the other party. With all the information on the table your business contact will be able to see the advantages of the subject matter and how they can benefit from your proposal. You will then be able to conclude the conversation easily since you have achieved your main objective with all parties satisfied.

Keep if FriendlyThere will be times when no matter how good your business communication skills are, the other party just does not recognize the possibilities or want to work with you. That is fine, there will be customers who you cannot satisfy, negotiations that cannot be made and business contacts that will not be able to see your point of view.

If you keep it friendly you will increase the chances that they will listen to you in the future. This will leave the option of further contact open, whether it is a call, coming back to the negotiating table or for other business opportunities.

Be Prepared to Walk Away

Great business communication skills also entail knowing and realizing that situations will arise that the other party may not be receptive to any part of your main objective. In those rare instances it is better to end the conversation politely and move on. Sometimes the other party may be having a bad day or is distracted and what ever you say will fall on deaf ears. This happens to all of us. Realizing and recognizing that the other parties’ business communication skills are off that day will help you to end the conversation quickly and renew it on anther day when it is more appropriate.

Effective communication will help you in your home based business by creating an atmosphere of understanding and cooperation. Another aspect of business communication skills includes learning to listen better. In my article; “What did You Say?” I discuss ways to become a better listener.

Tips for effective communication are a quick guideline which you can follow to stay on course in all your business dealings. Each day there will be numerous opportunities to use effective communication skills. Your home based business depends on your business communication skills for growth, development and advancement in your chosen field.

More Business Communication Articles

The History of Floyd Bennett Field

aviation marketing

I

There are an increasing number of New York area airports, including those on Long Island, in Westchester County, and in New Jersey, yet few are able to name New York City’s very first airport.  Even fewer are able to explain why it no longer exists.  That airport is Floyd Bennett Field and it has had three distinct historical phases.

                Tracing its origins to Lindbergh’s historic, New York-Paris solo flight, it had alerted the world to the fact that the aircraft had not departed from New York at all, but from Long Island instead, and that the only real “New York” airport had been located across the state line, in New Jersey.  Thus indicating the need for a dedicated, New York-located, municipal airport, it had led to the establishment of a panel headed by famed aviator Clarence D. Chamberlain to search for a suitable site for one. 

The subsequently chosen location, a 387-acre marsh on Barren Island south of Brooklyn, New York, had housed a small community, a horse-rendering plant, and the appropriately-named, single-dirt runway Barren Island Airport, which had been owned by Paul Rizzo and had been used for periodic passenger sightseeing flights.  The site, part of 33 tiny islands, enjoyed favorable winds, lacked approach obstructions, had been predominantly fog-free, and offered vast expanses for future growth.  The airport, intended as a state-of-the-art gateway to what had been considered one of the world’s greatest cities, had been named “Floyd Bennett Field” after the Brooklyn resident and naval aviator who had served as Richard E. Byrd’s pilot on his historic North Pole flight in 1926.  Both had received the Congressional Medal of Honor for the feat.

Construction, by the City Department of Docks, coincidentally occurred on October 29, 1929, the same day that the stock market had crashed, and entailed the connection of the islets by filling in their interspersing channels with six million cubic feet of sand pumped from the bottom of Jamaica Bay and raising its resultant elevation 16 feet above the tidewater, to connect it to Long Island.

Runway 15-33, spanning 3,100 feet, and Runway 6-24, at 4,000 feet, had constituted the airport’s first topographical construction projects, along with a taxiway.  During the two-year period between 1929 and 1931, four pairs of hangars had equally risen from the former marshes: internally measuring 120 by 140 feet, the steel frame buildings featured trussed, arched roofs, concrete slab floors, and wooden decks, and had been supported by 45-foot-long pre-cast concrete piles.

A neo-Georgian-style, red and black brick, two-story Administration Building, completed in 1931, had been sandwiched between the now-extended, airport accessible Flatbush Avenue and the runways, and featured a semi-octagonal, three-floored, projecting control booth of glass and steel atop it.  The building had also served as the passenger terminal.

Floyd Bennett Field, which had been given the three-letter IATA code of “NOP,” had been dedicated on June 26, 1930 amid a flying armada of 600 US Army Air Corps aircraft led by Charles Lindbergh and Jimmy Doolittle and attended by a 25,000-strong crowd.  The airport, which had officially opened a year later on May 23, 1931, had been given the US Department of Commerce A-1-A rating, its highest, because of its hitherto advanced facilities: its modern terminal, paved runways, and their lighting systems for nighttime operations.

These facilities, attracting an increasing number of famous, “Golden Age” pilots such as Wiley Post, Jacqueline Cochran, Roscoe Turner, Amelia Earhart, Howard Hughes, and Clarence Chamberlain, enabled them to commence or terminate record speed and distance flights here because of its strategic, east cost location and long runways, which had permitted high fuel load gross weight take offs to be conducted.

Need dictated expansion.  In 1936, two more runways had been completed: 3,500-foot Runway 1-19 and 3,200-foot Runway 12-30.  The original Runway 15-33 had also been lengthened to 3,500 feet at this time.  Between 1936 and 1938, the Works Progress Administration had constructed additional service wings between each hangar to house machine shops and maintenance facilities.

Although Floyd Bennett Field had become the United State’s second-busiest airport two years after it had opened, with 51,828 annual take offs and landings, few of them had constituted commercial operations which normally transported passengers, baggage, cargo, and mail.  Mayor Fiorello La Guardia had repeatedly attempted to establish the facility as New York’s principle municipal airfield, usurping the role played by Newark in New Jersey, but since passenger revenue had then only been incremental to a carrier’s profitability, and not integral to it, like that of the mail, and since the US Postal Service itself had refused to transfer its New York operations center from Newark to Floyd Bennett Field, the airport could never become the viable commercial facility envisioned during its inception.  Other than American Airlines’ temporary relocation, it had primarily remained a General Aviation airfield.

Nevertheless, the most important chapters of aviation’s Golden Age had been written here.  Between 1931 and 1939, ten notable cross-country and 16 transatlantic and round-the-world flights had all originated or terminated from the marsh-to-concrete transformed patch appendaged to southern Brooklyn.         

In July of 1931, for instance, a Bellanca CH Pacer, a high-wing monoplane powered by a single, 300-hp Wright J-6 Whirlwind engine, had established a distance record of 5,011.8 miles when it had flown from Floyd Bennett Field to Istanbul, Turkey.  On August 29 of the following year, a Pratt and Whitney Wasp Junior-powered Waddell Williams had established a new transcontinental speed record of 10.19 hours on its flight to Los Angeles.  In July of 1933, Wiley Post had flown a Pratt and Whitney Wasp-engined Lockheed Vega named “Winnie Mae” around the world in seven days, 18 hours, 49 minutes, and 30 seconds.  He had also been the first to circumnavigate the globe solo, covering 15,596 miles in four days, 19 hours, and 36 minutes.

Wings had stretched from Brooklyn as far as the Middle East.  In August, for example, an Hispano-Suiza-powered Bleriot 110 had flown the 5,657.4 miles to Syria in 55 hours.

By 1934, eight transatlantic flights had occurred from Floyd Bennett Field and several successively improved transcontinental ones.  Major James H. Doolittle, piloting a Wright Cyclone-powered American Vultee, had notched up a transcontinental record for a passenger transport category aircraft, completing the Los Angeles-New York sector in 11.59 hours.  A second transport category record had been achieved in April of that year when a TWA DC-1 had flown from Burbank in 11 hours, five minutes, 45 seconds.  Douglas DC-1s subsequently established 22 speed records from Floyd Bennett Field with high gross weights, simulating commercial transport payload and range capabilities.

One year later, on April 21, 1936, Howard Hughes had established an intercity speed record when he had flown a Wright Cyclone-powered Northrop Gamma between Miami and Brooklyn in four hours, 21 minutes, 32 seconds.  Later in that year, in October, a Bellanca Flash, powered by a Pratt and Whitney Wasp engine, had flown to Newfoundland and London-Croydon in 13 hours, 17 minutes.

Howard Hughes, taking the spotlight again in 1938, had piloted a Lockheed 14N Super Electra, powered by two Pratt and Whitney 900-hp Wright Cyclones, on a record-breaking global circumnavigation, completing the flight in three days, 19 hours, eight minutes, and ten seconds.

Perhaps the most famous flight blunder, or so it is alleged, also occurred that July when Douglas Corrigan, who had been denied permission to fly to Europe, filed a flight plan to California instead.  After taking off in his Curtiss Robin, powered by a 165-hp Wright Whirlwind J-6 engine, the aircraft proceeded nonstop to Ireland in 28 hours, 13 minutes, allegedly due to “compass difficulties,” thus earning him the nickname of “Wrong Way Corrigan.”

The Germans had flown to Floyd Bennett Field in 24 hours, 50 minutes, 12 seconds in August of 1938 when their Focke-Wulf Fw-200 prototype, powered by four 875-hp Hornet engines, had made the crossing from Berlin.  The return journey had been completed in 19 hours, 55 minutes, one second, beating Wiley Post’s record by five and a half hours.

Despite all this activity, New York’s first municipal airport, intended as an impressive gateway to the world’s most impressive city, never developed into its intended position, remaining a General Aviation airfield instead.  Several reasons could be cited as to why.

The US Postal Service’s March 22, 1936 rejection of Floyd Bennett Field’s air terminal application signaled the airport’s largest and most definitive death knoll.
Flatbush Avenue had served as its only ground access.
Newark Airport had provided greater transportation links to Manhattan.
The airport had commenced construction and attempted to operate within the Great Depression.
Air travel had not yet been accepted as a public transportation means.
Air travel fares had been prohibitive to the general public.
On October 15, 1939, the 558-acre, million Municipal Airport 2, occupying the site of the former North Beach Airport and therefore closer to Manhattan, had been dedicated.  It would later become La Guardia Airport.
Floyd Bennett Field’s second replacement, the larger-area Idlewild Airport, equally located on Jamaica Bay, would also shortly be built.

Floyd Bennett Field’s last commercial flight departed on May 26, 1941, but with war clouds draping themselves over much of the world, it had extracted more than rain from them: it had adopted a new purpose.

II 

                War-sparked expansion of the US Navy, which had first occupied Floyd Bennett Field’s Hangar 5 and later Hangar 1, resulted in the eventual million sale of the airfield by the City of New York to it, and on June 2, 1941, it had been re-designated “Naval Air Station New York.”

                Because of its proximity to New York and Long Island naval aircraft manufacturers, among them Chance-Vought, General Motors, and Grumman, it had logically been the closest airport which could accept, test, and ferry their designs to their respective combat theaters, processing everything from amphibious patrol aircraft to aircraft carrier-based fighters and bombers.  By 1943, the process had been completed in as few as three days.

                The war had necessitated considerable airport infrastructure expansion.  The original Runway 15-33, for example, had been lengthened to 4,500-foot taxiway T-10 by 1942.  The second runway to have been constructed, 6-24, had equally been converted into taxiways T-1 and T-2, and had been replaced by a new, 5,000-foot runway with the same magnetic compass headings.  Runway 1-19 had also been lengthened to 5,000 feet that year and would later become the airport’s longest when it had been extended to 7,000 feet.  And Runway 12-30 had also been expanded to 5,000 feet and, still later, to 5,500 feet.

                Aside from the fixed-wing aircraft activities, the Navy had established the world’s first helicopter training facility at Naval Air Station New York for air-sea rescue operations with Sikorsky R-4 helicopters, practice sorties having occurred directly off of the airport in Jamaica Bay.  Army air Corps, Coast Guard, Navy, and Royal Navy pilots had all trained here before having been sent to the China-Burma-India and Pacific Theaters.

                PBY Catalinas and other patrol aircraft had routinely flown from Naval Air Station New York to escort and protect the ships transporting materials for the Lend-Lease Program from subsurface German U-boats.

                Navy WAVES, or Women Accepted for Volunteer Exceptional Service, directed traffic to and from the airfield by operating radio equipment in the control tower.

                During World War II, the air station, having served as the base for many Atlantic Fleet units, three submarine patrol squadrons, a Scout Observation Service unit, and two Naval Air Transport Service squadrons, had become the busiest and had processed more than 46,000 aircraft.

                The airport had become a post-war reserve station, playing roles in the Korean and Vietnam Wars, and had served as the base for the Air National Guard during the Cold War.  It had also been the location of civilian pilot, flight engineer, and mechanic training.

When all these military conflicts had ultimately been resolved, however, the air station’s purpose had progressively diminished.

III 

                Decommissioned and no longer active as either a commercial or General Aviation airport, Floyd Bennett Field had been transferred to the National Park Service in 1972, becoming a part of its Gateway National Recreation Area.  One of the first urban parks in the National Park System, it encompasses three units in two states: the Jamaica Bay Unit in Brooklyn, New York; the Staten Island Unit in Staten Island, New York; and the Sandy Hook Unit in New Jersey.

                Floyd Bennett Field’s only air activity, other than an occasional air show, is that of the New York City Police Department which bases its fleet of Bell Jet Ranger helicopters here and uses part of one of the former runways for operational purposes.  As a heliport, it is designated “NY22.”

                Four of the eight original hangars had been adapted for concession reuse in 2006.

                The former Administration Building/Passenger Terminal, now designated the William Fitts Ryan Visitor Center, is open to the public and, although its halls and rooms offer little more than interpretive displays and a small gift shop, one can still climb the concrete stairs at the building’s façade where passengers had transferred from taxis, cars, and buses, and enter the central lobby, which had been the location of the passenger check-in facilities.  After depositing and weighing their luggage, and obtaining a boarding folder, they had then exited the aft doors to the observation balcony which had overlooked the propeller-spinning aircraft on the ramp awaiting them and accessed by portable boarding stairs.  Baggage had been wheeled by cart from the building’s lower level up the considerably inclined ramp and across the field to the aircraft itself.  The control tower had been directly above them, atop the terminal.

                Although the building is now quiet and deserted, one can still sense the era’s history it had absorbed, of the life scenarios enacted in it and facilitated by it.  Its silence ironically tells its story, serving as the line of contrast between what had been and what no longer was.

                Its internal roadways, once Floyd Bennett Field’s runway and taxiway infrastructure, still bear their magnetic compass headings and can be freely driven.

                Across from the Visitor Center, on the east side and at considerable distance via former Runway 6-24, is another public-accessible building, Hangar B.  Constructed by the Navy during World War II for its VRF-4 base, one of Naval Air Station New York’s Naval Air Ferry Command squadrons, it had been used as a Naval Air Reserve training facility to prepare pilots and ground crews for the Korean War, the Cuban Missile Crisis, and the Vietnam War.  Now used by the National Park Service’s Volunteer-In-Park Program Historic Aircraft Restoration Project (HARP) dedicated, since 1995, to preserving aviation history at Floyd Bennett Field and interpreting its role, it houses a collection of both fixed wing and rotary aircraft which represent the airport’s two principle eras—its Municipal Airport status from 1931 to 1941 and its Naval Air Station function from 1941 to 1971—and the five services which had operated from it: the Air National Guard, the New York City Police Department, the US Coast Guard, the US Marine Corps, and the US Navy.

                Floyd Bennett Field, a tiny parcel of land which had been transformed from marsh to concrete, and had played important roles in New York’s Golden Age and military aviation eras, has been reduced to silence and inactivity as it now sits in the shadow of its replacement, JFK International Airport, from which mulitple, European-bound takes offs routinely occur, a shadow from which those European-bound flights had ironically been proven.  As such, it had served as a stage where a brief, but important piece of New York aviation history had been acted out, leaving only its memory and its effects—indeed, and in essence, the very purpose of the planet itself, proving that, when a life cycle has been completed and has fulfilled its purpose, that it can only pave the way for those to follow, but can never be reused itself.         

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How to Get More Referrals to Increase Your Sales, Fast

referral systems

There is a recession on. Do not participate

– like a coach on the sidelines has a playbook to refer to.

Print this Article Playbook so you can make notes as you read. You will remember more this way. We encourage you to use it to do an “easy train” your staff.
Give it to 2-3 of your staff to read, then get together to map out a plan of action to it happen. Make a commitment to each other to achieve some big referral goals in 30, 60, and 90 days.
Share this with your “peer-advisory group” so you can help each other. Make a commitment to each other to achieve some big referral goals in 30, 60, and 90 days.
Turn off all possible things that can distract you – your phones, e-mail, MSN, text messages, etc.
Think of and write notes in the margins about how to quickly implement the tools revealed here. This will help you move to actions.
Get more sales fast.
Set a deadline to complete at least 3 tips you’ll learn in this article playbook.

 

This article playbook is designed to provide step-by-step instructions to help you to implement your learning’s into your business for fun and profit.

It is focused on producing the biggest results with the least amount of your time, money, effort or risk.

Ever been puzzled about how to find a reliable service, like a plumber or dentist?

Did you ask a neighbor or trusted friend if they knew of a good one?

And if “yes”, Why?

Because relying on someone else’s experience you increase your chances of having a good customer experience.

Am I, and my employees, trained and motivated to ask for referrals.
Do we understand how getting and converting referrals is key to the survival and growth of our jobs and business.
Do we have an “active” referral system?
Do I understand the importance of getting everyone involved in this incredibly powerful business building strategy.

 

It is virtually cost free.
Done right, it pays big returns, fast.
 It makes my business more financially sustainable.

 

To learn how to develop a systematic, powerful referral program that will easily increase profits by 5%-20% or more – quickly.
Tap employees’ and customers’ knowledge. In tough times, we must (1) get closer to our customers and (2) focus employees attention to helping us build the business. They must “get” that their jobs are on the line.
Convey to employees how important their buy-in is.
Specific questions to ask customers are outlined to find out why they buy from us, and what else they expect of us.

 

Will our employees resent doing this work? No way.

Employees often say, “Why did you wait so long to ask me?”

You know the saying about the fish thing?

“Give a person a fish, and s/he’ll eat for a day,

Teach a person to fish, and s/he’ll eat for a lifetime!”

Here’s a cool twist on that saying:

“Build a hot, active referral a list, and

s/he’ll have a growing, financially sustainable business.”
    

So let’s get into it.

Three ways to increase our customers willingness to give us referrals.

First – Make sure they are 100% satisfied with our product and service.

 

Satisfying a dissatisified customer can open the door to a referral – the WOW! factor. “You actually care about me!”

Second: Survey them … call them within 2 days to find out how their experience was with us.
Third: Talk with our customer-facing employees to learn what they are seeing and hearing. Once-a-week focusing session is good.

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                  What I Commit to do to make this happen____________________________by(date)______

Do: Teach employees how to listen carefully to what customers want.

Provide something of value to our clients out of the blue … An email sent thanking them for their business, plus a helpful tidbit of helpful information.      I Commit to __________________________________________________by (date)_______

 

“I’m wondering if you might know someone who could use our service? Would you be willing to give me their number or email?”

Do: Ask the next 5 people and gauge the reaction

     I Commit to __________________________________________________by (date)______

Capture these and send out to everyone.

Eliminate the “One try and I’m out.”

Do: Ask some customers for referrals in different ways than we have in the past.

     I Will  _________________________________________ by (date) _____

Do: Try out new things. Test to find out what works. (cards at the cashier, email announcements, gift for a referral, etc.)

     Action I Will Take_______________________________________________By (date)________

Here are some right times:

At point-of-purchase – when people are at their peak satisfaction state (ask for a testimonial and give a gift certificate for one of our products or services). Make it really easy. Have a card and pen handy.
After a certain number of purchases give a gift certificate.
A few days after the service is given. Phone the person. Ask how their experience was? Ask for a referral.
Wait for a compliment. Then after an appropriate pause – ask. “I’m wondering if you would be willing to ….?”
On a periodic basis. Ask more than 1X, 2X, 3X

 

Try this: Within the next 2 days, gather staff together. Walk them through the above. Let them know this is important for us to stay in business. Maybe have a contest for the most referrals. See what happens… who knows, might be contagious.

I Commit to __________________________________ by (date) _______

 
 

“The elevator to success is out of order. Well have to climb the stairs . . . one step at a time.” – Joe Girard

The seventh way to get more referrals …

Risk Nothing, Get Nothing:
Feel the fear and do it anyway!
Use my courageous determination to build a financially sustainable business to overwhelm my fear of looking foolish.
Forget the canned scripts. Use my own words.

 

Please, please remember.

We are not doing our customers a favor.
Nor are they doing us a favor.
We are engaged in a win-win exchange.

 

To Make This Happen I will   ________________________________________By(date) ________

Ok. I just gotta let you know about one more way.

Some customers need me to help them think of people they know.

 

Ask a leading question. “How was our service?” (client answers). “Do you know anyone that might be . . . ?
Use a referral card to trigger our client’s mind. Follow-up is a must here.
Leverage off who our customers/clients know. Send out a periodic (snail or email) self-mailer reminder asking for a referral.
Be sure to include a piece of fascinating info that grabs their attention

Increase business by: Selecting one of these techniques that we do not use and test it

 

I Commit to  ____________________________________________ by (date)_____

To Get 528 “good” referrals in 12 months.

An example from a law firm:

pecific – To have every lawyer and paralegal provide “good” referrals
easurable – Every month each lawyer and paralegal presents 2 “good” referrals (22 X 2 X 12 = 528 referrals per year. Conversion rate of about 10% =  @ ,000 in fees per = 0,000 = a 20% revenue increase = a 33% increase in profit.)
ttainable – Yes
elevant – Yes – will add to growth of firm – top and bottom-line.
ime-Specific – 2 Referrals to be submitted by the 30th of each month.
thical – Creates sustainability for the firm.
ecorded – Each month each lawyer and paralegal puts their referral in the pool. Then one person is assigned or volunteers to follow-up on the referral. When referral becomes a client – is recorded. A referral to  client ratio is tracked.

Note: One person is the champion of the program. Make sure that champion solicits the help of everyone

 

I commit to taking action on a consistent basis to implement what I learned while reading this article playbook.

If I don’t have results after applying this stuff, I understand that it’s because I didn’t take action.

So, starting today, I take total responsibility for my future successes.

Signed: ___________________       Date: _____________

Next step – Converting the Referrals

Dr. Jim Sellner, PhD., DipC.
http://www.subject2change.ca
Assumption: We behave in our best interests when we:

* Increase our competencies;

* Get in alignment with our personal and business values; and

* Choose to be engaged.

“I have worked with Jim for over ten years in various capacities from strategic planning to succession planning to team development to performance leadership and personal coaching. Jim is an extraordinary talent. I would recommend Jim without reserve to any executive looking to build and grow their teams and enterprise.”

-Trevor Spinney, Vice President, NORPAC Controls (

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